Jofridr Mordstatter is the owner of Neitiznot Supplies, a Crafting shop on Neitiznot. She can be found inside the store.
If you talk to her, you will find that she gets her wool from Ned in Draynor Village, and gives him rope in exchange. After you find this out, you can talk to Ned and he will give you one free rope probably because he says he makes the finest ropes around.
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