Joey is a fashion designer that has appeared in several time-limited events, starting as the host of the Rune Capers promotion.
During Rune Capers, players could hand him tokens of might and tokens of talent in exchange for rewards. He could also be right-clicked to open the event interface.
During Slime is of the Essence, he could be seen on the first day of the event nearby the King Slime, shaking in fear, not wanting the slime to touch his cape. On the second day of the event, Joey disappears along with Barry and Paul; John claims that Joey fell down the slime-filled well after losing his glasses.
He disappeared for the rest of the event, managing to climb back out once the King Slime had been banished into the Magical Rift. He reappears bald, without his glasses and cape-less. He remarks to the player that he had to eat his cape to survive starvation, and that it tasted "expensive".
Joey could also be found during the Summer Skill Off event by the cauldron. The cauldrons can be brewed at for Herblore experience. Occasionally he will take a sip of the potion and gain a randomized hairstyle addition, such as a mohawk or moustache.
Joey returned for the Winter Chill Off event and again hosted the cauldron. The cauldron can be brewed at for Herblore experience. This time he took first place.
- Joey's dialogue about liking piña coladas, getting caught in the rain, and not being into yoga are all references to the 1979 song "Escape (The Piña Colada Song)" by Rupert Holmes.
- Dialogue between John and his Dog on the second day of the event, Slime is of the Essence implies that Joey "fell down the well". This is a reference to a catchphrase used in the TV show, Lassie.
- Attempting to teleport while using the cauldrons next to Joey during the Summer Skill Off and Winter Chill Off events will give the message, "If you teleport away now Joey might end up being bald forever. Can you live with that on your conscience?"